You want to share your knowledge through an online course. Excellent! But before you hit that launch button, let’s ensure you’ve got all the essential elements in place. As an experienced course launch strategist, I’ve seen firsthand what makes a launch soar – and what makes it stumble.
In this post, I’m sharing my pre-launch checklist. These are the 10 must-have elements that I’ve found to be absolute game-changers for a successful online course launch. So, grab a cuppa, get comfy, and get ready to learn how to launch a course!
1. Craft a Compelling Sales Page
Your sales page is the cornerstone of your course launch strategy. It needs to be clear, compelling, and conversion-focused. Here’s what should always be included:
- An attention-grabbing headline that speaks to your target audience
- Clear benefits (not just features) of your online course
- Social proof (testimonials, case studies) to build trust
- A strong call-to-action (CTA) to drive course sign-ups
Remember, your sales page should answer the question, “What’s in it for me?” from your potential student’s perspective.
2. Create an Irresistible Lead Magnet
A lead magnet is crucial for attracting potential students. It gives your audience a taste of your teaching style and course content. This could be a free mini-course, an eBook, or a valuable checklist. The key is to make it irresistible and directly related to your main online course.
3. Develop a Nurturing Email Sequence
Once someone’s downloaded your lead magnet, keep them engaged with a well-crafted email sequence. This helps build trust, showcase your expertise, and warm your audience for the course launch. I recommend a series of 5-7 emails that provide value and gently introduce your upcoming online course.
4. Establish a Clear Launch Timeline
Launching an online course isn’t a one-day event – it’s a carefully choreographed sequence. Create a detailed timeline that includes:
- Teaser content release dates
- When the course cart opens and closes
- Webinar or live event dates
- Email send dates
Having this bird’s-eye view of your launch strategy helps ensure nothing falls through the cracks.
5. Share Compelling Course Content Previews
Give your audience a peek behind the curtain! Share snippets of your online course content to build excitement and demonstrate the value you’re offering. This could be a sample video lesson, a module outline, or even a behind-the-scenes look at your course creation process.
Step 4: Embrace Technology and Tools
Take advantage of the technology and tools designed specifically for course creators to speed up your workflow:
Learning Management Systems (LMS): Pick an LMS that fits like your favourite pair of slippers, keeping your content organised and your students engaged.
Project Management Tools: Use tools like Trello or Asana to keep your tasks on track, deadlines in check, and collaborations seamless.
Content Creation: Take a look at software for creating videos, designing presentations, or recording podcasts to make sure your course is a step above the rest.
These tools aren’t just helpers – they’re the sidekicks that elevate your course from good to unforgettable.
6. Design an Optimised Landing Page
While your sales page does the heavy lifting, a landing page acts as a quick, distraction-free gateway to either sign up for your course waitlist or purchase your online course. Keep it simple, and focused, and make sure your CTA stands out.
7. Implement a Waitlist Strategy
Building anticipation is key to a successful course launch. A waitlist not only creates a sense of exclusivity but also allows you to gauge interest. I love to offer special perks to waitlist members, like early bird pricing or exclusive course bonuses.
8. Generate Social Media Buzz
Leverage the power of social media for your course launch! Create a content calendar for each platform you’re active on, ensuring a mix of valuable content, behind-the-scenes glimpses, and launch announcements. Consistency is key in your social media strategy.
9. Host a Pre-Launch Webinar or Live Event
There’s nothing quite like real-time interaction to build connections and drive course sales. A pre-launch webinar or live Q&A session can be the perfect opportunity to showcase your expertise, address concerns, and create that final push towards online course sign-ups.
10. Perform a Tech Stack Check
Last but certainly not least, make sure all your tech ducks are in a row! This includes:
- Testing your payment gateway for smooth transactions
- Ensuring your online course platform is set up correctly
- Checking all your email automations
- Verifying that your website can handle increased traffic during launch
Trust me, the last thing you want is a tech hiccup on launch day!
Conclusion: Launching Your Online Course with Confidence
Launching an online course can feel like juggling flaming torches while riding a unicycle. But with this pre-launch checklist in hand, you’re well on your way to a smooth and successful course launch.
Remember, the goal of your pre-launch phase is to build anticipation, establish trust, and position your online course as the solution your audience has been waiting for. Each of these elements works together to create a launch that not only meets your goals but exceeds them.
And here’s a little secret: even with all these elements in place, things might not go perfectly – and that’s okay! Every course launch is a learning experience. The key is to stay flexible, keep a positive attitude, and focus on serving your online students.
So, how are you feeling? Excited? A bit nervous? That’s perfectly normal! If you’re feeling overwhelmed or unsure about any part of your launch strategy, don’t hesitate to reach out. I’m always here to help you turn your expertise into a thriving online course.
Here’s to your successful online course launch!
Ready to streamline your course creation journey and free up your time? Download your FREE copy of The Ultimate Checklist for Building Your Online Course and get started today. Grab your copy here!
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